29 Mar 2017

Predicting Car Brand Switching behavior using Survey and Markov Chain using Excel

If you are a Marketer, you would have felt the need to predict or find out the probability of consumers who would switch from your brand to another competing brand or would like to find out the probability of how many customers would switch from another brand to your brand.

In this post, I would like to share with you how you can do that.

24 Jun 2016

Unit Economics – Now a key focus area for E-retailers

Gone are the days when companies looked revenue as the key parameter for measuring their performances. "Unit Economics" is latest trending parameter being used by many eCommerce companies now a days, to measure their growth.

12 May 2016

No more negative balance in Saving Accounts – RBI Directive

If you are a salaried employee and have changed you Job in past, you might realize the pain of going back to the Bank where your first salary account existed and then asking them to close your account  in order to prevent the bank from charging you for non-maintenance of the salary accounts or the saving accounts.

10 May 2016

Swiggy’s new kind of Surge Pricing Model for food delivery

Till now you might have seen Taxi aggregators like Ola & Uber charging extra under its Surge Pricing Model. But now, Food Delivery start-up Swiggy has also started experimenting with Surge Pricing model in order to retain delivery staffs on peak hours.

3 May 2016

Soon Bookmyshow to offer tickets on credit

Did you ever ran out of money at the end of the month and still felt like going for a movie?

Yes? What did you do then?

Well in these situation, you are left only with 3 options: Either Beg, Borrow or Steal!

27 Mar 2016

Soon a definition of Marketplace for E-commerce companies in India

Disputes between E-commerce companies and Brick & Mortar companies have been lying around since a while. Brick & Mortar companies have long complained that the e-commerce companies have been using the term “Marketplace” in order to get around the limit imposed for foreign direct investment in their firms.